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Privacy Policy

This Privacy Policy outlines the manner in which Personal Information is gathered, utilized, and shared by (referred to as the "Site" or "we") during your visits or when you engage in a purchase through the Site.


Upon reviewing this policy, should you have further inquiries, seek additional details about our privacy procedures, or wish to lodge a complaint, kindly reach out to us via email at or through traditional mail using the provided contact information below:

AVX Limited 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UK

Collecting Personal Information

During your Site visit, specific data regarding your device, interactions with the Site, and essential details for purchase processing are gathered. If you reach out to us for customer support, supplementary information might also be obtained. In this Privacy Policy, the term "Personal Information" pertains to any details about a discernible individual (including the particulars listed below). For a comprehensive understanding of the Personal Information collected and the reasons behind it, please refer to the following list.

  • Device information
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    • Disclosure for a business purpose: shared with our processor Shopif
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site
  • Order information
    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify 
    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
  • Customer support information
    • Purpose of collection:
    • Source of collection:
    • Disclosure for a business purpose:
    • Personal Information collected: 
    • Purpose of collection: to provide customer support.
    • Source of collection: collected from you
    • Disclosure for a business purpose: 
    • Personal Information collected: 

Personal Information Sharing

To facilitate service provision and fulfill contractual obligations as delineated above, we share your Personal Information with service providers. For instance:

We utilize Shopify to manage our online store. Additional insights into Shopify's utilization of your Personal Information can be found here: We might disclose your Personal Information to adhere to pertinent laws and regulations, respond to subpoenas, search warrants, or other legitimate data requests, or safeguard our rights in other manners.

    Behavioural Advertising

    As previously indicated, we leverage your Personal Information to furnish you with targeted advertisements or marketing communications that we perceive as potentially appealing to you. For instance:

    • We employ Google Analytics to gain insights into our customers' interaction with the Site. For more details on how Google handles your Personal Information, please refer to this link: To opt out of Google Analytics, visit:

    • We collaborate with advertising partners, sharing information regarding your Site usage, purchases, and interactions with our ads on external websites. Some of this information is directly exchanged with advertising partners, and in certain instances, this is facilitated through the utilization of cookies or similar technologies (with your consent, depending on your location).

    • Our usage of Shopify Audiences involves presenting ads on external websites in conjunction with our advertising partners, targeting individuals who have made purchases with other Shopify merchants and might express interest in our offerings. Moreover, we share information regarding your Site engagement, purchases, and the email address linked to your transactions with Shopify Audiences. This enables other Shopify merchants to extend offers that align with your preferences.

    To gain a deeper understanding of how targeted advertising functions, you can explore the educational section provided by the Network Advertising Initiative (NAI) at the following link:

    You can opt out of targeted advertising by:

  • GOOGLE -
  • Moreover, if you wish to exercise control over certain services, you have the option to opt out by visiting the opt-out portal of the Digital Advertising Alliance:

    Using Personal Information

    We utilize your Personal Information to deliver our array of services, encompassing: presenting products for purchase, handling payments, facilitating order shipment and fulfillment, and ensuring you're informed about new products, services, and promotional offerings.

    Lawful basis

    In accordance with the stipulations of the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we handle your personal information based on the subsequent lawful grounds:

    1. Your explicit consent;
    2. The execution of the contractual commitment between yourself and the Site;
    3. Adherence to our legal responsibilities;
    4. Safeguarding your critical interests;
    5. Fulfilling duties of public significance;
    6. Pursuing our valid interests, provided they do not supersede your essential rights and freedoms.


      Upon placing an order via the Site, your Personal Information will be preserved in our records unless you request its deletion. Further details regarding your right to erasure can be found in the 'Your Rights' section below.

      Automated Decision-Making

      If you are a resident of the EEA, you hold the right to oppose processing rooted solely in automated decision-making (including profiling) when such decisions yield legal ramifications or exert notable influence on your circumstances.

      We DO NOT engage in fully automated decision-making that yields legal consequences or substantially impacts individuals through customer data.

      Our service provider, Shopify, employs controlled automated decision-making to counteract fraud, which lacks legal consequences or significant impact on you.

      Examples of services involving elements of automated decision-making comprise:

      1. Temporary inclusion of IP addresses linked to repeated unsuccessful transactions on a brief blacklist, effective for a limited number of hours.
      2. Temporary inclusion of credit cards linked to blacklisted IP addresses on a brief blacklist, effective for a limited number of days.

        Selling Personal Information

        Our Site does not sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).


        If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 

        Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:



        For California residents, certain rights apply. You possess the right to access your Personal Information held by us (referred to as the 'Right to Know'), to transfer it to an alternative service, and to request the correction, updating, or deletion of your Personal Information. Should you wish to assert these rights, kindly reach out to us using the provided contact details above.

        Should you wish to designate an authorized agent to submit these requests on your behalf, please communicate with us using the aforementioned address.


        A cookie is a compact data snippet that gets stored on your computer or device during your visit to our Site. We employ a variety of cookies, which include functional, performance, advertising, and social media or content cookies. These cookies enhance your browsing encounter by enabling the website to recollect your actions and preferences (such as login credentials and region selection). Consequently, you're spared the need to repeatedly input this data whenever you revisit the site or navigate from one page to another. Moreover, cookies offer insights into website usage patterns, like identifying whether a user is new or a frequent visitor.

        The ensuing cookies are utilized to optimize your Site experience and facilitate our service provision:

        Cookies Necessary for the Functioning of the Store

        Name Function Duration
        _ab Used in connection with access to admin. 2y
        _secure_session_id Used in connection with navigation through a storefront. 24h
        _shopify_country Used in connection with checkout. session
        _shopify_m Used for managing customer privacy settings. 1y
        _shopify_tm Used for managing customer privacy settings. 30min
        _shopify_tw Used for managing customer privacy settings. 2w
        _storefront_u Used to facilitate updating customer account information. 1min
        _tracking_consent Tracking preferences. 1y
        c Used in connection with checkout. 1y
        cart Used in connection with shopping cart. 2w
        cart_currency Used in connection with shopping cart. 2w
        cart_sig Used in connection with checkout. 2w
        cart_ts Used in connection with checkout. 2w
        cart_ver Used in connection with shopping cart. 2w
        checkout Used in connection with checkout. 4w
        checkout_token Used in connection with checkout. 1y
        dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
        hide_shopify_pay_for_checkout Used in connection with checkout. session
        keep_alive Used in connection with buyer localization. 2w
        master_device_id Used in connection with merchant login. 2y
        previous_step Used in connection with checkout. 1y
        remember_me Used in connection with checkout. 1y
        secure_customer_sig Used in connection with customer login. 20y
        shopify_pay Used in connection with checkout. 1y
        shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
        storefront_digest Used in connection with customer login. 2y
        tracked_start_checkout Used in connection with checkout. 1y
        checkout_one_experiment Used in connection with checkout. session
        checkout_session_lookup Used in connection with checkout. 3w
        checkout_session_token_<<token>> Used in connection with checkout. 3w
        identity-state Used in connection with customer authentication. 24h
        identity-state-<<token>> Used in connection with customer authentication. 24h
        identity_customer_account_number Used in connection with customer authentication. 12w

        Reporting and Analytics

        Name Function Duration
        _landing_page Track landing pages. 2w
        _orig_referrer Track landing pages. 2w
        _s Shopify analytics. 30min
        _shopify_d Shopify analytics. session
        _shopify_s Shopify analytics. 30min
        _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
        _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
        _shopify_y Shopify analytics. 1y
        _y Shopify analytics. 1y
        _shopify_evids Shopify analytics. session
        _shopify_ga Shopify and Google Analytics. session
        customer_auth_provider Shopify analytics. session
        customer_auth_session_created_at Shopify analytics. session


        The duration a cookie persists on your computer or mobile device hinges on whether it is categorized as a "persistent" or "session" cookie. Session cookies remain active until you conclude your browsing session, while persistent cookies endure until they expire or are eradicated. A majority of the cookies we employ are of the persistent variety, expiring within a span ranging from 30 minutes to two years following their download to your device.

        You hold the capability to govern and regulate cookies through several avenues. It's crucial to note that removing or obstructing cookies could potentially impede your user experience, and certain sections of our website may not remain entirely accessible.

        While most browsers are configured to accept cookies automatically, you retain the option to opt for their acceptance or refusal through your browser's controls, typically accessible within the "Tools" or "Preferences" menu. Detailed guidelines on modifying browser settings, as well as blocking, managing, or filtering cookies, can be located in your browser's help documentation or on websites like

        Furthermore, please be aware that the act of blocking cookies might not entirely preclude the manner in which we share information with third parties, including our advertising partners. To exercise your rights or opt out of specific data uses by these entities, please adhere to the instructions outlined in the "Behavioral Advertising" section above.

        Do Not Track

        Kindly be informed that due to the absence of a standardized industry approach towards interpreting "Do Not Track" signals, we refrain from modifying our methods of data collection and utilization upon detecting such a signal from your browser.


        This Privacy Policy may be periodically updated to mirror alterations in our procedures or to accommodate operational, legal, or regulatory modifications.


        As previously mentioned, if you wish to file a complaint, kindly reach out to us via email or traditional mail using the contact information outlined in the "Contact" section above.

        Should our response to your complaint not meet your satisfaction, you retain the right to register your complaint with the pertinent data protection authority. You can get in touch with your local data protection authority or approach our supervisory authority at:

        Last updated: 22/04/2023

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